Market Research Data Sources

The market, industry, and company research process includes the systematic identification, collection, analysis and distribution of information for the purpose of knowledge development and decision making. In order to assess the current strategy of a company, and its appropriateness and potential for success, you must understand the dynamics of the industry in which the company competes.  While we often take for granted that this is easy to do, it is hard and does takes a great deal of thought and analysis. We have compiled a comprehensive collection of information and data sources that will make your task far easier.

Ten Steps to Market and Industry Intelligence

Step 1: Identify the Industry

Step 2: Locate Industry Surveys, Overviews & Reports

Step 3: Find Current News and In-depth Articles About the Industry

Step 4: Visit Industry Web sites and Leading Industry and Trade Associations

Step 5: Look for Business-to-Business Marketplaces

Step 6: Make a List of Leading Companies

Step 7: Find Market Share Data and Other Industry Statistics

Step 8: Use Annual Reports from Leading Companies to Gain Industry Insight

Step 9: Compare Company/Industry Norms and Financial Ratios

Step 10: Putting It All Together
The Industry Information Center is designed to be an up-to-date list of the most important sources for industry analysis. Now that you are familiar with the key databases and selected Web sites that are important for industry research you can use the Industry Information Center as a short cut to industry information. When the Library acquires new databases they will be posted on this guide.

Sources:

Research Wikis (Global)

Statistical data about each industry, such as its size, revenues, and market dynamics

  Industrial Reports (USA)

Overall information about the industry and the environment in which it competes, including competitive dynamics of the industry, outside forces that are impacting competition in the industry, and key success factors

 Industry & Company Benchmarks (Global)

Benchmarking data on companies as well as industries.

  Canada Industry Stats

Statistical data about each industry, such as its size, revenues, and market dynamics

Industry Trends (Global)

Overall information about the industry and the environment in which it competes, including competitive dynamics of the industry, outside forces that are impacting competition in the industry, and key success factors

  Market Intelligence & Stats

Plan, develop and execute international sales strategies necessary to succeed in today’s global marketplace. Developed by international trade specialists and economists, here you will find trusted market intelligence.

 
Annual Reports Search (Global)

Data about the company you are studying, and a few of its key competitors, including both strategic information and financial performance data

  1. Annual Reports
  2. Public Register
  3. Edgar
  Search Business Publications (Global)

  1. Wall Street Journal
  2. New York Times
  3. Bloomberg
  4. Business Week
  5. Fortune
  6. Time
  7. BBC


Business Plan Templates
The collection of business plan templates can also be accessed below:

                                             

Business                         Investor                          Financial                        Startup
Plan                                 Presentation                  Projections                    Agreements

                               

Offering                            Market                            SWOT
Memorandum                 Research                        Analysis