UPS Store Backs Down From Scrooge-like Tweet

In my expertise, striving to be edgy on social media is immensely risky. Though some brands have found their groove and experience the border among edgy and offensive on a typical basis, it doesn’t work out so very well for most. In a demonstration of this challenge, on December 18th The UPS Shop posted a tweet that had buyers firing again with responses ranging from laughter and roasts to disappointment and anger.

Here are a couple illustrations of reactions on line:

It didn’t acquire prolonged for The UPS retail store to take away the tweet and go on, nevertheless some end users didn’t want to enable it go…

This is not the form of challenge that is likely to bring a well-founded brand toppling down, but it is unneeded injury that can and will affect the reserve of goodwill some stakeholders have for the company. Erode that reserve typically sufficient and when you run into a much more really serious scenario you may perhaps locate yourself pondering where all of your vocal supporters went.


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And, while you are busy working harder, but not smarter, many CEOs are totally FEDUP of your lack of creativity and collaboration skills.